Balme to preach multiplier effect as Crows board member
Neil Balme says he will perform an overseeing role on Adelaide’s football department after shunning retirement to join the Crows board.
Neil Balme will preach what he calls âthe multiplier effectâ in his new AFL role with Adelaide after shunning retirement to join the Crowsâ board.
The 73-year-old has accepted a three-year term as a football director with the club.
Balme boasts a wildly successful resume which includes being a dual Richmond premiership player in the 1970s and a two-time SANFL premiership coach with Norwood in the 1980s.
He also coached Melbourne in the 1990s before working at Collingwood and then enjoying AFL flag success six times as a football manager â three each at Geelong and Richmond.
Balme finished his stint at Richmond last year and considered walking away from football â until Adelaide chairman John Olsen called.
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âOnce I had that chat, I realised how much I wanted to stay in footy somehow,â he told Adelaideâs annual general meeting on Wednesday night.
âMy connection to SA told me to think about this.
âYou convince yourself that you can influence and thereâs no great secret to it all, itâs just a matter of helping everyone do what theyâre doing.â
Balme said he would perform an oversight role on Adelaideâs football department.
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âJust be there to encourage them to do their jobs,â he said.
âBecause we all hear so much about footy nowadays and itâs all the same terminology â they talk about environment and culture and buy-in and all this stuff.
âEveryone knows the question⌠do we actually know the answer in the end.
âAnd the answer is simply how well you make that happen.â
The essence of his messaging would be to grasp the multiplier effect, Balme said.
âIf we can get an environment where everyone understands what the power of the multiplier effect is, and what the power of what theyâre doing is⌠it will be easier to be as good as they can be if the other blokes are helping them,â he said.
âItâs simple. But everyone knows the words, itâs a matter of what is the action and do you do it.
âItâs in every footy club. The answer is in the room. Itâs a matter of whether you drive it or not.
âWe have got so many people teaching them (players) to kick and mark and run and play and all this â and everyone does that.
âBut do they actually put it together? Do they make it happen?
âWhen you see the sides that have won, they have made it happen â their multiplier effect has been better than the players they have got.â
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