Social media sensation Georgie Stevenson took an unconventional path into the world of wellness. The 30-year-old launched Naked Harvest in 2019 whilst she was still working as a lawyer. 

Georgie’s passion for health and wellness led her to realise the lack of natural health supplements on the market – and more importantly, the lack of supplements made with the women in mind.

“Georgie noticed that it was very hard to find anything that was formulated for women, that even just felt approachable,” explains Chantel Brayley, a director at Naked Harvest. 

“Many have a skull and crossbones on the package, and very much cater to the male gaze. It can be very intimidating for someone in their fitness journey.” 

Georgie founded Naked Harvest with her brother Coopa, both of whom had struggled to navigate the supplement scene due to food intolerances from a young age.

Since many supplements on the shelves tended to rely on fillers and artificial additives, the pair saw a growing need in the market.

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“There was just such a complete gap,” adds Chantel. “It became really important for them to make the change.”

This change felt so important that co-founder Coopa would remortgage his home to launch Naked Harvest.

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But the gamble paid off, with the side hustle evolving into a wellness empire worth $20 million and selling one product every 24 seconds. The product range now carries everything from plant protein to pre-workout, greens powders and collagen supplements.

Naked Harvest is working to revolutionise men’s and women’s active health supplements – all from its Burleigh HQ.

As its name would suggest, Naked Harvest products are ‘naked’: “We’ve stripped it back so you only get what you need.”

The brand prides itself on high-quality products, crafted to optimise your everyday life and wellness goals. “Our entire supply chain is held to a really high standard which makes it a lot more work for us. But it means that we’re able to offer a very premium product that delivers the actual results that it’s promising to deliver.” 

This focus on transparency extends from product formulations to its approach to health, with Naked Harvest aiming to demystify the industry by educating and informing its audience.

“‘Healthy’ can look so different for everyone,” says Chantel. “For us, we don’t want to be the brand that ever tells you that something’s wrong with you, which is where most supplement brands sit.”

In the years since its launch, the company has increased its product library from one to more than 70 supplements and cultivated a fiercely loyal following.

“I’ve worked for over 15 years in ecommerce and marketing and it’s unlike anything I’ve ever seen,” says Chantel. “We have people who will fly from Perth and Tasmania and Melbourne to the Gold Coast for our events.”

Naked Harvest thanks the region’s growing reputation as a hub of both wellness and business for its success.

“We attract team members who are so aligned with our mission that we don’t have to sell the USP (Unique Selling Point) to the team,” shares Chantel. “They already live and breathe what our brand is about. It means the brand stays really authentic for our audience.”

Beyond the staff base, the Gold Coast setting has motivated Naked Harvest to prioritise health and wellness in the company’s culture.

“We want to make sure that there’s balance. We work earlier, because our team wants to go to the beach after work, to appreciate how beautiful the area is.”

“I don’t think that would authentically work in a lot of places. I cannot see that being something that would work as well in Sydney, but because it’s such a huge wellness hub here, it does.”

Naked Harvest celebrated its fifth birthday last month with its site already set on what’s next.

“For the next five years, we’re focused on scaling and becoming the first choice in global wellness brands – but without ever sacrificing the core of who we are.”

“The ethos behind all we do is a focus on just improving people’s lives. We want to expand that reach and make it accessible to more people.”