Meet the million-dollar virtual business kicking goals on Coast

This innovative online platform connects AFL-accredited coaches with footballers for private coaching sessions.

Jul 03, 2023, updated May 22, 2025
One on One Coaching
One on One Coaching

Currumbin-based Andrew Raines has been kicking goals his entire life, now he’s playing a business blinder.

The One on One Football CEO, an ex-Richmond Football Club, Brisbane Lions and Gold Coast Suns Player, launched the online business in 2018 after 12 years of playing and a few years coaching.

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This year, One on One won the Sport Technology/Innovation Award at the Gold Coast Sports Awards.

ā€œIt’s about connecting players with a good high-level coach in your local area for one-on-one sessions,ā€ Raines said.

ā€œWe have grown into what is now a pure coaching platform and a lot of online education and resources as well as coach mentoring and development of young coaches.

ā€œWe’re also in schools where we have provided high performance consulting.ā€

One on One CEO and founder Andrew Raines

Raines said he had an ā€œincredible teamā€ of coaches, with more than 200 Australia-wide working with the business in the past five years.

ā€œKids go to team training and coaching which is great but there was nothing out there that could really hone in on their individual skills,ā€ he said.

ā€œI was lucky, I had a famous father – Geoff Raines – who played the game – he was a premier player for Richmond in 1980 and a Hall of Fame winner and he played over 250 games.

ā€œWe get a lot of our business where I’ll be coaching the kid and the parents will give me feedback that they will listen to me.

ā€œWe’re also offering a scouting service, but not in the traditional sense. This is where a coach will go and watch you play and give you feedback on your game.ā€

Raines said the current split of male to females being coached was about 80/20.

ā€œWe’d love to work with more women players. When the incredible AFL women finish their careers in 10 to 15 years we’ll have a lot more female coaches,ā€ he said.

ā€œThe girls are developing a bit of a passion for the game.ā€

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The top three states for the business were currently Victoria, South Australia and south-east Queensland.

ā€œSouth-east Queensland is really a growing market with the influence of the Gold Coast Suns here, it’s a great market to be in,ā€ he said.

ā€œI was born in Melbourne, but we moved up here in the Brisbane Bears days in the late 80s. My parents fell in love with the lifestyle.

ā€œAll I wanted to do as a kid was go to Melbourne to play at the MCG but now I’m an adult I want to live on the Gold Coast.

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ā€œPost COVID all of the southerners are moving up and driving the passion for the game here.ā€

Raines said a name to watch was Jed Walter, who was currently in the Gold Coast Suns Academy.

ā€œHe should be a really good player,ā€ he said.

ā€œIf you don’t have grit and determination and want to be the best you won’t go too far. It’s probably killer instinct.

ā€œWith skill set, kicking and clean hands (handling the ball with one touch) are fundamental.

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ā€œI love what I do. To make a difference in a young person’s life, it is not just about footy. Maybe one percent of payers will get drafted and play and carve out a career.

ā€œIt’s more about community and training with your team and keeping kids on the right path.ā€

As for the future of the business?

ā€œWe’ve had a few chats recently about growing the business,ā€ he said.

ā€œPeople in their 20s and 30s want to do things quickly but I’m learning it’s more steady as she goes.

ā€œEveryone is watching their spend post COVID and we are in uncertain times. A lot of parents spend money on their kids which is important.

ā€œWe want to build a strong foundation for what we do. The bigger picture would be moving into other sports and we’ve got the tech there to do that.

ā€œWe just want to nail what we are doing well, first.ā€

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